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Reblogged from booooost  273,476 notes

fencer-x:

SHUT THE FRONT DOOR.

This is such a cool thing!
So I looked it up, and it’s not a GPS/navigation system in the traditional sense. It has exactly one destination - the Sunshine Aquarium in Tokyo. Apparently, aquarium attendance had dropped so low due to the surrounding environment changing and becoming more distracting that there was a fear of the aquarium going out of business. So some app developers made this app (Penguin Navi), an augmented reality navigation system that has virtual penguins guide users to the aquarium. Within a month releasing this app, aquarium attendance has increased 152%.

You can read more and download the app here: http://penguinnavi.erba-hd.com